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Liu Xiaoyuqi
Yusuke Sakamoto | Friedrich Leou
Master of Design, University of Sydney
Shiduni University
University of Sydney | Master of Design
Bachelor of Journalism, Ocean University of China
Bachelor of Science , Ocean University of China
Ocean University of China | Bechelors of Journalism
Software Product Manager Intern | Insta360 | 2021
ソフトプロダクトマネージャー(インターンシップ)❘ Insta360 ❘ 2021
Software PM (Intern) | Insta360 | 2021
Job description: Responsible for the connection of panoramic cameras and product optimization of creation tools.
Integrate Insta360 App online music library and automatic music library to realize unified interaction logic and business.
The number of songs in the music library has increased by 100% year-on-year in the 2021Q3 quarter, and the hot song list has been introduced to achieve a hot update mechanism.
Introduced many 2 new music import sources, including video extraction, third-party link extraction, and more.
Within half a month of the full launch, the number of clicks increased to 260% year-on-year
Responsible for optimizing the thumbnail performance in the player clip page, and adding the zoom function of the progress axis on the player clip page.
By determining the functional principles of "I frame extraction, playback priority, resource multiplexing, and pause replacement".
It ensures the smoothness of playback and the performance of clip thumbnails when users are in low bandwidth in the player clip page.
Mobile Phone System Product Manager Intern | Realme | 2021
シスタムプロダクトマネージャー(インターンシップ)❘ Realme ❘ 2021
OS PM (Intern) | Realme | 2021
Job description: Responsible for product positioning, iteration planning, product optimization and marketing conversion modules.
Product positioning: Through the community and data group, the target group is determined, and the 18-25 year old people entering the society are located. The memory fusion technology enables users to obtain more memory and makes the operation smoother; the side fingerprint shortcut entry makes users faster Use payment guarantee WeChat; through a fast and stable strict review process and community data collection and aggregation, and at the same time, product and development are stably controlled to ensure the global stability of the system update version.
Iteration plan: lead the collection of new functional requirements pool, write PRD and make fixed update rhythm and ten functional bug fixes, organize requirements analysis meeting every Friday, discuss product display function, after test colleagues pass, conduct acceptance and OTA review , while pushing the entire production chain to customers, effectively maintaining demand nodes.
Product optimization: By collecting 70 million mobile phone users, the sales ratio increased by 643%, making it the fastest growing mobile phone brand in the world (61 mobile phone markets) in terms of mobile phone sales data. The interaction optimization of the first tablet system UI/UX product Owner of OPPO/Oneplus/Realme, setting user experience combing, etc.
Marketing transformation: realize the flashback button and sidebar, hover on the home screen, and a small icon indicates that the car has arrived or the car has arrived; small window function, open the full screen while playing the game to receive messages, no need to switch back to the chat application, you can directly Reply on the small window interface; create the selling point marketing of ace functional products, and realize the effective marketing transformation of product functions.
Content Planning Intern | Realme | 2020-2021
ビデオプランニング(インターンシップ)❘ Realme ❘ 2020-2021
Content Planning (Intern) | Realme | 2020-2021
Job description: Responsible for product research, new product planning, video editing, brand promotion and compliance testing.
Product research: Responsible for the research on all categories of earphone brand advertisements, as well as the research on trend and cultural partners in China, etc., to help realme become the fastest growing smartphone brand with sales of 50 million units.
New product planning: Responsible for planning smart watch watch s, watch s pro, smart phone C series, X7, X7 Pro, buds air 2, buds air 2, neo and other aiot products, with a single video and a single platform exceeding 54 million clicks within 30 days, All videos have an average of over one million views. Coordinate the connection between Party A and suppliers, select high-quality suppliers, co-produce videos with them, and be responsible for the final presentation of videos. Collaborate with business to control sample videos, execute plans, and perform online supervision, scoring and weighting of documents sent overseas to ensure the accuracy and standardization of output content.
Video production: Just in time for the Christmas holiday, I was in danger. According to the needs of creating a super cool culture, I made and edited realmeow trend IP related videos overnight to complete the requirements. From design, recording, to editing, I coordinated the whole process of the collaborative project to ensure the smooth live broadcast of the preview video on the day. Packaging videos with the realme brand, outputting various files exceeding 100Gb, has won unanimous affirmation and praise from leaders and colleagues.
Brand promotion: For different regions, conduct full-category research, create technology trendy brand routes, find partners, conduct joint ventures, establish a series of activities such as research and planning, and survey more than 100 Chinese e-sports clubs through questionnaires. According to industry reports, focus on Investigate whether the case of the team conforms to the brand tonality, and judge whether the business mall can sign contracts, identify competing brands, avoid risks, and finally successfully co-brand with IG and JD.com.
Compliance testing: Responsible for the output of video promotional materials in the central theater, it is necessary to communicate with the theater in advance, so as to help us to further review and material grammar details,
Whether there is ambiguity in brand recognition, user acceptance, etc., whether the word grammar is compliant, involving violation of political correctness.
Lighthouse Project Product Manager Class | Tencent | 2020
ライトハウスプロジェクトプロダクトマネージャーコース❘ Tencent ❘ 2020
Project Lighthouse Product Manager Course | Tencent | 2020
Creative Planning Intern | Tencent | 2020
ビデオカッティング(インターンシップ)❘ Tencent ❘ 2020
Creative Planning (Intern) | Tencent | 2020
Job description: Incubate an information program from 0 to 1, be responsible for video planning and research of the same category during the exploration period,
During the implementation period, the independent program packaging design and full-process production covered internal 4K employees, and the internal KM forum had 100% positive interaction.
Video planning: Coordinate the progress of each department of the company, confirm one by one, finalize the delivery time of the mid-term materials, and schedule according to the feedback time to ensure that the materials are updated every week.
Category research: For news and information programs, refer to the internal publicity cases of other companies, and interpret the video operation and production logic with high clicks.
Among them, there will be a lot of obscure and incomprehensible content that is difficult to understand in science and engineering.
Whole-process production: planning the pre-shooting and editing, post-recording and videography, and the whole-process production of the entire video visual display part.
Team coordination: realize the effective operation of the technical engineering business group, formulate the latest goals according to different goals and different progress, discuss product performance,
Including how to ensure the security of Tencent's network security, and finally in the company's internal forum, internal display large screen, elevator video display, to ensure the normal progress of the project.
Brand Intern | Pfizer | 2018-2020
ブランディング(インターンシップ)❘ Pfizer ❘ 2018-2020
Branding Specialist (Intern) | Pfizer | 2018-2020
Job description: Responsible for new media planning, UI/UE design, terminal design and internal corporate culture publicity module work.
New media planning: Responsible for the establishment and operation of the Pfizer Upjohn recruitment official account from 0, leading the design to cooperate with the best employer theme recruitment activities, and swiping the screen in the circle of friends three months before the release, making the number of followers of the official account a net increase of 20 %, the number of readers exceeds 10W+. In terms of publicizing corporate culture, by sharing some photos of Pfizer honors, latest project progress, working environment, job recruitment and festival activities, we will attract job candidates, achieve accurate identification of the best employer match, and mobilize candidates with close ties to the school to help me be so-and-so. I spoke for the best employers, and eventually more than 500 people were successfully promoted.
UI/UE design: Connect with ODM manufacturers for interface construction issues, and be responsible for the front-end design of Pfizer's recruitment applet and H5, etc.
With the start of the autumn recruitment in 2019, Pfizer was able to bypass third parties and directly collect talent information and realize the integration of resources.
Terminal design: responsible for Pfizer's promotional films, all recruitment activities in 2019/2020, and the design and production of Pfamily related materials.
Assisting in finding suppliers (souvenirs, posters, banners, push notifications, graphic and text proofing) will bring the design to the ground and promote Pfizer's corporate culture to be deeply rooted in the hearts of the people.
Internal corporate culture propaganda: lead the design of the entire internal corporate culture propaganda activities, select anniversaries, birthday celebrations and other days by connecting with the marketing department in the early stage
, convene colleagues to the report room, use PPT to display the latest progress report of the company, and share the latest news of the company.